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Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

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The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis
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