Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can't afford to keep up
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A battle is looming between broadcasters, streamers and manufacturers for control over our TV remote controls.

Netflix's desperate crackdown on password sharing shows it might fail like Blockbuster : r/technology

Why Those Streaming Services Buttons Appear on TV Remote Controls - Core77

Disney's cutting costs. What's Hulu's future? - Los Angeles Times

Why This Entertainment Company Could Be An Acquisition Target For Streaming Giants , Apple Or Netflix

The economics of Netflix's buttons - The Hustle

More sponsored buttons coming to a remote control near you - FlatpanelsHD
The government has announced plans to regulate smart TV home screens: what the new rules mean for you

More sponsored buttons coming to a remote control near you - FlatpanelsHD

What is Roku? The streaming platform fully explained
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The Netflix button is an advertisement masquerading as a product - The Verge

This is why streaming Netflix, Disney Plus, and HBO Max keeps getting more expensive : r/technology
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The Netflix button is an advertisement masquerading as a product - The Verge

Why Those Streaming Services Buttons Appear on TV Remote Controls - Core77

Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can't afford to keep up - ADM+S Centre
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