Casa
o'que é streamers

PDF] How can live streamers enhance viewer engagement in eCommerce streaming?

Por um escritor misterioso

Descrição
The survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers’ engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
The commercial impact of live streaming: A systematic literature review and future research agenda - Xu - 2023 - International Journal of Consumer Studies - Wiley Online Library
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Boosting User Engagement for Streaming Apps: Grab Their Attention - CleverTap
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
A Comprehensive Look At Twitch's Streamers' Statistics
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Live Streaming: The Latest Trend For Businesses In 2023
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Be.Live Review Is it the Best Live Streaming Platform? (2023)
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
PDF) How can live streamers enhance viewer engagement in eCommerce streaming ?
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Should you invest in Social Shopping vs. Live Commerce / Virtual Selling?
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Frontiers Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
de por adulto (o preço varia de acordo com o tamanho do grupo)