What Is Puffery & How It Affects Your Brand Reputation
Por um escritor misterioso
Descrição
What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.
Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth
How Does Advertising Affect Consumer Behavior? by Roxie Zweber
The Great American Blow-up: Puffery, Ivan L. Preston 9780299067304
What Is Puffery in Advertising?
What is 'puffery' in advertising? - Quora
What Is Puffery & How It Affects Your Brand Reputation
PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition
Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers - Yang - 2019 - Journal of Consumer Behaviour - Wiley Online Library
Protecting Your Brand Reputation Through Increased Awareness - FasterCapital
Puffery in Advertising, Overview & Examples - Video & Lesson Transcript
[Preston, Ivan L.] on . *FREE* shipping on qualifying offers. The Great American Blow-Up: Puffery in Advertising and Selling
The Great American Blow-Up: Puffery in Advertising and Selling
Puffery Claims In Petfood Marketing, by Vejay Anand
Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
What Is Puffery & How It Affects Your Brand Reputation
PDF) Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
de
por adulto (o preço varia de acordo com o tamanho do grupo)
