100 Thieves Forges Multi-Year Brand Deals With 2 'Boston Beer Company' Beverages - Tubefilter

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Preeminent gaming organization and streetwear brand 100 Thieves has inked brand deals with Truly Hard Seltzer and Twisted Tea Hard Iced Tea -- both of which are owned by parent company Boston Beer Company. In multi-year pacts, both drinks will now be the official hard seltzer and hard iced tea of 100 Thieves, and will be woven into cross-platform content for the company's 95 million followers, including challenges, live streams, and giveaways. Truly says it will sponsor 100 Thieves founder Matthew 'Nadeshot' Haag’s golf content, while Twisted Tea will sponsor a new cooking show. Jack 'CouRage' Dunlop, who has served as an ambassador for Twisted Tea for the past two years, will continue to host sponsored Happy Hour streams. Preeminent gaming organization and streetwear brand 100 Thieves has inked brand deals with Truly Hard Seltzer and Twisted Tea Hard Iced Tea -- both of which are owned by parent company Boston Beer Company.

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