IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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Descrição
IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change
What's in a name? How IHOP's name change stunt has us all talking.
Dozens of Big Name Brands Epically Troll IHOP's Name Change to IHOB
IHOP's Creative Crisis. · What caused the crisis?, by Mallory Fuller
IHOb goes back to IHOP, says it 'faked it to promote new burgers
Hello, burgers: Ihop changes name to Ihob to debut new lineup
IHOP executives explain what's really behind the IHOb name change
The IHOP #IHob Campaign: The State Of Journalism, by Rich Tucker
IHOP® Changes Name To IHOb And Reveals The b Is For Burgers
Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy's
After teasing a name change, IHOP says 'b' is for burgers
IHOP's change to IHOb has people talking
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