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The New Airbnb Logo: Learning from the Controversy

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Why would Airbnb design a logo that caused the entire Internet to laugh at their expense? Here's what you can learn from the controversy.
The New Airbnb Logo: Learning from the Controversy
10 best branding & corporate identity design examples, by Lucidpress, Lucidpress
The New Airbnb Logo: Learning from the Controversy
The Airbnb rebrand – lessons from a thorough immersion process - Design Week
The New Airbnb Logo: Learning from the Controversy
Airbnb will soon push all vacationers and hosts to verify identity
The New Airbnb Logo: Learning from the Controversy
The best (and filthiest) tweets about Airbnb's new logo - Digiday
The New Airbnb Logo: Learning from the Controversy
Airbnb Took Down My Negative Review. Why? - Bloomberg
The New Airbnb Logo: Learning from the Controversy
What the Airbnb IPO teaches us about the value of brand, Marketing
The New Airbnb Logo: Learning from the Controversy
Airbnb: 'Controversy isn't new to us
The New Airbnb Logo: Learning from the Controversy
Kenny Song Brand Designer on Instagram: A logo update is frequently fraught with danger. People are hesitant to embrace change once they have grown accustomed to it. However, for brands, change
The New Airbnb Logo: Learning from the Controversy
Airbnb (ABNB) Launches New Features to Encourage More Owners to List Homes - Bloomberg
The New Airbnb Logo: Learning from the Controversy
Airbnb Needed a New Story—It Found a Narrator from the West Wing — The Information
The New Airbnb Logo: Learning from the Controversy
How Airbnb's Logo Brushed Off the Haters and Embodied a Design Trend, by James I. Bowie
The New Airbnb Logo: Learning from the Controversy
N.Y.C. Says Airbn-bye + How Far Would You Go for a GPU? + The A.I. Songs of the Summer - The New York Times
The New Airbnb Logo: Learning from the Controversy
What Is Airbnb? What to Know Before Becoming a Guest or Host
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